E.T. SMITH ASSOCIATES

Web Site Design and Development

Internet Services

_________________________________________________________
Web Sites
_________________________________________________________

Need for a Web Site

In the midst of the communication revolution that is taking place at this time, businesses throughout the world are realizing the importance of establishing an Internet presence, or web site. Being on the 'Net' is not a passing high tech fad. Establishing a site is a serious method to promote your products and services, and making your business easily accessible to clients and customers. As with printed and broadcasted advertisements, a properly designed site will increase your exposure to the public and spark interest in your goods and services.

Customer/Client Access and Interaction

A good web site is much more than advertising. While exploring the site, potential customers can obtain in-depth details on products and services, look at images of the products, and learn about specific features and technical aspects of the products and services. An interactive site can receive on-line orders, take requests and messages from customers, conduct polls and surveys, and practically do any interaction imaginable.

Full-Time Continuous Automated Office

With a web site you will have a 24 hours a day, 7 days a week sales office and customer support center. The site will be completely automated and require hardly any human intervention. Customers and clients will be able to access your business at the most convenient time for them, day or night. A properly designed site will increase your business while helping to lower overhead expenses.

Global Access

With a web site your business will be accessible to the world. The nature of the Internet is such that any place on Earth can contact every other place with ease. If your business was confined to a regional area because of lack of exposure, it no longer has to be. For less than what it costs for local advertising, your business can have global exposure.

Sites for Limited Service Area

Even if your business is limited to a local area, and cannot or does not desire world wide exposure, a web site is still very important. Many businesses having a limited service area find that a web site enhances their business and increases their service to clients and customers. In fact, all the previous discussions are as equally applicable to local businesses as to world wide businesses.

Summary

The Internet is rapidly becoming a standard part of every day life. Unfortunately, many businesses and organizations will lose out by not having a web site. A web site will give the access and exposure that is so important to running a business in this rapidly changing world.

_________________________________________________________

Copyright 1995
E.T. Smith Associates
PO Box 148, Brogue, PA 17039-0148
York County, USA