Web Site Design Consideration

Content

To serve the intended purpose, the site must contain complete and relevant information. Excessive amounts of irrelevant information can obscure the specific data that the user seeks, and also cause user frustration. Incomplete data can frustrate site users looking for specific information, causing them to become impatient and leave the site without the information they sought. Ensuring appropriate content will satisfy users and prevent losing potential business.

It is far better to have excessive content (even irrelevant information), than to have too little content, provided that the site's layout is properly done. Site content can be broken into general and detailed categories.

The general content provides a brief overview of the site, organization, products and services, and other items. Brief descriptive information aids users in determining that what they seek is available, directs them to the appropriate specific data, peaks their interests, informs them of other available items at the site, and gives them a feel for the content and layout of the site.

The detailed content provides users with the specific detailed information on the site, organization, products and services, and other items. The layout of the site must ensure easy access to the detailed information, and specific information they seek. Just providing a brief overview with general content can upset users looking for specific information.

Though it is permissible and recommended that phrases be used (such as 'for more information call....'), but these phrases should not be used in lieu of detailed information. Many users will visit the site in search of specific information, and may be frustrated if the information is not available. The 'Web' is a valuable resource with great potential, but if under used it will serve no better purpose than a high tech business card.

Inclusion of irrelevant content is not advisable. However, information that is not related to the purpose of the site, but maybe of interest to users can be provided. It is important that this information does not obscure the other information at the site, nor hamper access to the other information. Examples of useful but irrelevant information are: links to other sites, public service notices, or information on Web and Internet items that may interest many expected site visitors.

Ensuring that appropriate information (both general and detailed) is available and easily accessible ensures that site can serve its intended purpose. A web site is a valuable tool for businesses and other organizations when composed of the right material (content). As with other tools, the web site can perform an outstanding job.

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